The widespread use of personal assistants has caused a revolution in the digital marketing sector that still has a long way to go. Voice searches that activate assistants such as Siri or Alexa account for more than 20% of the total and are accompanied by changes in both user behavior and organic positioning. These are modifications that SEO professionals cannot ignore and that we will try to outline in this publication. Index of contents What is a personal assistant Virtual assistants as we know them today are tools that are generally activated by voice and that provide the user with all kinds of information, but also respond to orders related to home automation, purchases or instant messaging. In short, a personal assistant can do practically anything without the user leaving their chair. Major companies market them with other devices (phones, speakers, etc.) for ease of use. Although voice interaction with technological devices is now normalized, just a few decades ago it could have seemed like a science fiction phenomenon.
However, the history of these gadgets dates back to 1961, when the IBM Shoebox was launched on the market . According to Wikipedia , it was a rudimentary computer that allowed digital voice recognition. The most amazing thing is that it appeared 20 years before that same company put its first personal computer on sale. From that moment on, research and development number list in the field of virtual assistants has been linked to the military sector. Even Siri, a pioneer in this type of tool, was i