Choosing the best ecommerce builder for your online store is a tough decision. It's even harder when you consider the many excellent options available. How do you know what's right for your business? Even if you narrow it down to 2 options like Big Cartel and Squarespace, which one do you go for?
To help you, we've done the hard work and compared the 2 biggest ecommerce builders side by side: Big Cartel and Squarespace. Each platform has its strengths and weaknesses, and in Squarespace and Big Cartel they are both designed to satisfy different needs. Squarespace, for example, is primarily a website builder that offers e-commerce functionality, but Big Cartel is a solution only for e-commerce stores.
Of course, that means their target audience will be different. Therefore, before choosing one of them, you must determine that your brand needs align with the target audience for which the platform is creating solutions.
Squarespace, for example, aims to provide an all-around experience and complete e-commerce capabilities, making it the perfect choice for small to medium-sized full-time online businesses. Big Cartel, on the other hand, is primarily aimed at hobby sellers, especially artists. Therefore, depending on the purpose of your online store, your preferences and value of the features offered by each store will vary.