The term "storytelling" in marketing in industry email list recent years is perhaps one of the most inflated around. Everyone does storytelling , everyone is storyteller ... and as often happens when everyone does something and that something becomes a fashion (especially if it's an industry email list English term), it ends up that it's no longer even clear what it is or how to do it. If you have this feeling too, but are curious to understand what all this interest is around an English word that describes a practice that is thousands of years old, stay with me.
In this article I would like to explain to industry email list you what the art of storytelling is, from its origin to today, and above all how it can help you make your brand a success and reach more customers. Start selling online with Shopify Start Free Trial I'll tell you a story: what is storytelling Once upon a time there was a cave. After all, all the most famous stories start like this, don't they? In that cave lived a group of cavemen who had not yet discovered the use of written industry email list language. They communicated little more than grunts, but they were intrinsically and unequivocally human: for this reason the desire to tell their life to their children, to caveman friends and perhaps.
Who knows, to posterity, prompted industry email list them to dip their fingers in colorful concoctions of their own creation, and then pass them on the walls of their cave and draw hunting, war and life scenes. Fast forward several thousand years: a man blind but with a voice that could make people dream begins to tell epic stories of heroes, who face wars or great journeys home. His industry email list words resonate so much in his interlocutors that these stories are passed down from mouth to mouth, from age to age, until they take written form and become immortal. Today we study the school and everyone knows who Homer.