Depend on third-party cookies or suffer from an overcrowded Google Tag Manager container. Spend at least 10% of your marketing budget on analytics Web analytics comes with a strong hygiene factor. Everything has to be maintained. Especially now that UA and GA4 run in parallel, the maintenance burden has doubled. In order to continue to make good decisions, it is necessary to guarantee data quality. Therefore, keep investing in web analytics, for example.
Reserving a fixed percentage of your monthly executive list marketing budget. Make your data accessible to everyone through Data Studio dashboards You have seen earlier in this article that Google Analytics 4 is still a challenge for many 'normal' Google Analytics users. To keep data accessible in all layers of your organization, it is therefore important to start using dashboards now. When Universal Analytics is completely phased out, you can simply adjust the underlying data source. The dashboard remains largely the same. This will make the step to GA4 as effortless as possible.
Ensure a clear division of roles in your teams and get the right knowledge in-house The web analytics landscape is quickly becoming complex. Sometimes through an abundance of tools, websites and online channels. But also because several teams and several agencies depend on that data. It quickly becomes unclear who is responsible for tracking that one conversion. Innovations such as GA4 and server-side tagging are also sometimes left behind due to an unclear division of roles.