Enter the deployment of online marketing, as you see it, on this canvas. This shows how online marketing works from within the organization and contributes to results. It shows how it adds value to the objectives and current marketing activities. 2. Bring people along In a traditional environment, something new like online marketing can be considered 'scary'. That's not surprising when people don't know it. That is why it is very important to involve your colleagues (and possibly other internal stakeholders) in your story at an early stage. Have you completed the above analysis? Share your findings with them! Make sure you are open and leave room for feedback so that your final 'online marketing master plan' is supported by everyone.
Always explain why you are doing this. Refer to certain pain points that online marketing can alleviate. And make it concrete. he does not know the effectiveness of his print atmosphere in the phone number list same advertorial, you suggest creating a specific landing page and referring to it in the advertorial. Win your case by the numbers! 3. Start: small & scalable It is not always possible to predict the performance of online marketing. Therefore, the advice is to test things on a small scale to collect evidence. Think of it as mini-pilots that you run. A good thing to remember is to do scalable tests: test small and, when it runs well, roll it out further. As soon as you know that you want to take next steps in the field of online marketing, it is important to look at the who.
Who will deal with the online marketing issues? You can deploy or hire someone 'in-house', or engage an agency. Particularly if few flying hours have been made internally when it comes to online marketing, hiring an agency can offer many advantages in the first phase. 4. Celebrate successes, reflect on flops In a traditional organization it is important to keep people involved. So involve your colleagues and internal stakeholders in the next steps you take.
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